Nov 8, 2011
Follow-Up: WestJet Festivals Traffic Up 50%
Since Evans Hunt revamped the WestJet Fun 'N' Festivals website in June of this year, overall traffic has increased 50% over last year, more people are voting, and more festivals are participating than ever before.
Seamless Facebook integration was a significant driver of new traffic: festivals and users alike can now sign up in fewer clicks, and Facebook provides festivals with an easy channel for encouraging their fans to vote. 30% of WestJetFestivals.com traffic now comes from Facebook.
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