Microsite Launch: Take the Brita Challenge

Prizes and a partnership with NBC's The Biggest Loser encouraged people to register – but what we soon learned from our customers is that drinking more water is something everyone wants to do; the toughest part is remembering. We offered customers the chance to opt in to weekly emails to remind them to keep going with the challenge, and we offered tips on how to make drinking more water a healthy habit. 

 

Brita's four-month program goal was met in just one month, receiving recognition from a number of online bloggers encouraging their users to take the challenge with them.

 

[Take the Brita Challenge]