"Calling it "digital strategy" is like going to China and ordering Chinese food. When it's all around you, you just call it 'food.'"
Once upon a time – say maybe two years ago – you might have looked at "digital" as a marketing channel. But those days are gone. Most of us now accept that the digital world is all around us. And if you're anywhere under the age of 90, you know that you can't ignore it any longer. What used to be called your "digital marketing strategy" is now just your strategy.