Harnessing Web Energy to Tell a Broader Story
Encana has long been a respected name within the oil patch, but their existing communications weren't reaching or resonating with a public audience. To amplify their communications to external stakeholders, Evans Hunt re-architected Encana.com to engage three key groups: investors, prospective employees and the public. As part of an enhanced public communications strategy, the new site has a space where Encana can share their stories and community-specific updates.
On the technical side, Evans Hunt designed the site with built-in flexibility to accommodate future growth while being easy for Encana's internal team to manage.
This engaging re-design, with increased emphasis on user-driven digital communications, extends Encana's energy industry leadership into the digital space.