Getting Comfortable with All Kinds of Media
As marketers adapt to the opportunities presented by new media, Travelodge is taking the challenge head-on by making digital the centrepiece of their customer communications. That puts Evans Hunt at the centre of a constellation of marketing efforts that include web, traditional advertising, market research and social media.
Starting with the website, Evans Hunt reorganized the content and streamlined the booking process to give users a better site experience and drive sales by removing obstacles between searching and booking.
More broadly, Evans Hunt is working closely with a researcher and with other niche agencies to drive campaign efforts that integrate traditional, web and social media to keep Travelodge top of mind with customers and to deepen their relationship with the brand.