The definitive destination marketing destination.
Travelers do most of their destination research online, so Tourism Calgary and the Calgary Hotel Authority teamed up on a smart investment: a major redesign and expansion of Calgary's official destination marketing website.
After researching how travellers seek out and use information, Evans Hunt devised a content and design strategy that would help users find what they were looking for and – crucially – allow them to buy tickets and reserve hotel rooms using the site's booking engine.
The Visit Calgary online strategy continues to evolve with social media and mobile media elements expanding the utility and reach of the web based service.
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