A Progressive Web App (PWA) is a mobile web experience that acts like a native mobile app, without the friction of having to download anything. And why do we build them? Simply put: they’re faster, more reliable, and ultimately more engaging experiences compared to traditional mobile sites.
Over the years, we’ve built all kinds of Progressive Web Applications. These have ranged from small marketing sites, to touch-screen experiences, and even complex, award-winning eCommerce solutions. We set out to create a standardized React-based framework that is un-opinionated on the frontend. This means our creative process isn’t limited - our developers can get started faster, maintain code quality, take a test-driven approach, and deliver faster.
It’s true that mobile sites get more unique visitors compared to apps, but people actually spend more time on apps than they do on mobile sites. This is because apps offer that extra level of engagement for customers. Apps are reliable, they offer relevant content and, for the most part, are easy to navigate.
So, why wouldn’t we want to offer the same experience to mobile site visitors?