On the surface, Trican is like every other global well service company. So when we were challenged with redesigning their website, we set out to create a deeper online experience that not only showcased what Trican does but demonstrated how they do it differently than anyone else.
We started our redesign by auditing 800 pages of content to decide which pages had value to Trican’s audience and which pages felt like a rambling phone call with grandma. After a lot of coffee, reading and debate, we cut the site down to a lean mean 300 pages and got to work on the rest of redesign.
Pump up the clarity.
We wanted to ensure that Trican’s new site gave people the simplest path to find what they need, when they needed it. With such a huge reservoir of technical content available, we used a combination of compelling visuals and innovative features to ensure every visitor to Trican’s website not only understood the company’s services, but also connects with its forward thinking personality.
To capture Trican’s focus on innovation, we used a three-dimensional rendering of an oilfield as a way to navigate through all of Trican’s services. This unique navigation element was complemented by a series of innovative features including a briefcase-function that allowed users to easily save areas of interest and a robust content management system. Sometimes drilling deeper into a brand is the best way to take it new heights.