Sit down. Strap in.
Take flight.

FlyOver Canada Spring Campaign
01

Year

2017

Client

FlyOver Canada

Challenge

The dreaded shoulder season.

While the FlyOver Canada experience is far superior to any typical ride or movie, our clients always want to increase ticket sales – especially in the few weeks prior to summer. Our opportunity was to improve attendance during this time period while reinforcing exactly what makes this experience Canada’s Ultimate Flying Ride.

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Main Insight
02

Audience

Extending our reach.

Informed by a focused geography and demographics, we reached beyond the familiar guest base with communications tailored to Asian and South Asian families with mid-to-high household incomes in the Vancouver suburbs. As part of a larger segment of new Canadians, they are quick to explore everything Canada has to offer. In the event of spillover, we ensured that the campaign also spoke to audiences with a desire for entertainment that promises escape, stress-relief and novelty.

Extending our reach.
04

Highlights

Inspired response.

With the help of several Vancouver area immigration agencies, we treated a group of new Canadians to the ultimate flying ride -- and created a video to share their very moving reactions on Facebook and programmatic pre-roll videos. In addition, we used Facebook’s ad platform Canvas to give audiences the opportunity to get closer to the FlyOver experience on mobile.

As the campaign launched, we saw immediate results in the first week with a 6% increase in sales compared to the same week in 2016. Overall the campaign, which ran for two months, boasted a 30% increase in revenue over the previous year.

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Inspired response.
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