We keep good company.

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Travel Alberta

Tourism Calgary

Alterra

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Pursuit

Boyne Resorts

Toursim Canmore Kananaskis (TCK)

Lake Louise

Pathways

Cenovus

ATCO

Nutrien

Rogers

Glassdoor home page displayed on a desktop computer

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Glassdoor

Cisco

Fountain Tire

Dialog

SAIT

CalgaryStampede

Calgary Stampede

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Brookfield

Jayman

Benevity

Our Clients

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Our clients have diverse backgrounds and needs. But they all need to forge meaningful human connections. That's where we come in. View our work here.

Our Work | Featured Projects | Evans Hunt

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Our Work

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Our job was to support an ecommerce launch, but it soon became clear that wasn’t a simple task. The Ikon site needed new everything, from a broader audience to point-of-sale functionality. It also needed to be a central hub for Alterra's owned and partner destinations.

The summit of digital experience

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Most ecommerce sites aspire to be frictionless. We set out to create one that delivered a shot of adrenalin on the way to the checkout. We made sure skiers and boarders knew the Ikon Pass was the most flexible product out there. The site included product pages with full cart functionality, a comparison tool and interactive maps.

A site that supports all users

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When eager riders started receiving their Ikon Passes, we launched a digital campaign. It showcased a series of adventures and road trips that showed what “all-access” means. We continue to work with Alterra to refine the site. As for the pass, it’s still setting industry standards and now gives outdoor adventurers access to over 50 destinations worldwide.

An ongoing relationship

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An Ikon Pass sits beside a tablet displaying the Ikon website

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Ikon Case Study Banner Image

When Alterra Mountain Company introduced its Ikon Pass in 2018, it changed the ski industry. The multi-resort pass was a revolutionary product that demanded a revolutionary approach to ecommerce.

Alterra Mountain Company needed an outstanding eCommerce experience for their Ikon Pass. Learn more about our work with Alterra here.

Our Work | Ikon Pass | Evans Hunt

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Ikon Pass

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At first glance, Pursuit is simply a stunning collection of connected brands: tours, hotels and activities that make for hyper-local and hyper-personal vacations and getaways. But it takes dedication and countless hours of drawing insight from research to map the journey of our customers. This labour of love falls to a dedicated client and creative team that takes a very personal interest in the individual brands and the guests. It’s really no surprise that we often find ourselves transformed by the very experiences we bring to life. 

Meeting the needs of guests

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We created an endorsed brand model that allowed us to maintain the important character of locally-focused sub-brands within the clean, flexible lines of the Pursuit master brand. By celebrating the cultures, preserving the geographies and drawing out the activities unique to each Pursuit region, we built and filled out a framework within which to align sub-brands to the parent.

Our dedicated team centres everything around Pursuit’s customer journey, creating brands and experiences that answer to guests’ needs at every touchpoint.

A constellation of brands

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By embracing its local differences and leveraging the credibility that comes with the endorsement of a large, multinational brand, we enabled Pursuit to celebrate the authentic spirit of its iconic destinations and, more importantly, to share that spirit with their guests across all geographies. 

Local knowledge meets a global brand

Visitors enjoy the Columbia Icefield Skywalk outside Jasper


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What began as an exercise in developing Pursuit’s brand architecture soon grew to an examination and reinvention of their business model. As an organization “obsessed with the guest,” Pursuit sought new and more meaningful ways to connect guests and experiences. As their partners, we continue to help them put customers at the centre of every decision, every day.

Pursuit offers inspiring adventure travel experiences in iconic locations such as Alaska and the Canadian Rockies. Learn more about our work here.

Our Work | Pursuit | Evans Hunt

Visitors enjoy Pursuit’s Columbia Icefield Skywalk outside Jasper


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Even after 90 years, the philosophy behind the brand hasn’t changed: People’s Choice is made with purpose. Our challenge was to increase online sales with an engaging ecommerce experience, while positioning People’s Choice as a lifestyle brand that goes beyond jerky.


An established brand in need of an ecommerce boost

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Our first step was to make it easier for customers to easily browse and purchase People’s Choice product. Using an integrated Shopify solution, we created a CTA-driven shopping experience for users that was both functional and responsive. This created multiple online sales channels and integrated with their in-store POS system, providing a more streamlined sales process. People’s Choice’s newfound ability to better track and organize sales has not only streamlined the way they do business, but also how their customers shop. 

Streamlining the sales process

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The recent campaign to celebrate National Beef Jerky Day in the US needed to drive sales and grow the brand’s fanbase in a fun and engaging way. Cue Beefzilla’s Big LA Adventure—the brand’s beef jerky-loving mascot making her way through the city with jerky and merch in-claw. Leveraging their social media, website, and newsletter, People’s Choice was able to successfully create a sense of fun and community and increase overall sales by over 1,000% during the campaign period.

A monster campaign

A woman holding a bag of People’s Choice beef jerky in one hand while flashing the peace sign with her other hand.

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People’s Choice Hero Banner

Balancing heritage with innovation, we worked with People’s Choice Beef Jerky to create an ecommerce experience that redefined their business. The once small operation has maintained all the traditions that make their jerky unique and delicious while forging ahead digitally to maximize sales across three countries.

Click here to learn more about our work with People’s Choice Beef Jerky.

Our Work | People’s Choice Beef Jerky | Evans Hunt

A woman holding a bag of People’s Choice beef jerky in one hand while flashing the peace sign with her other hand.


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People’s Choice

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We’re currently working with Shaw’s Digital Team across a number of areas to speed up the time to market for new products and to improve the customer experience across the board. The key to all this is a seamless integrated process that includes usability testing and evaluating existing site components on a regular basis. To pull that off, we sent some of our best people to work at Shaw.

Delivering continuous improvements

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Embedding our team with the Shaw team let us increase their capacity, specifically in the areas of strategy, UX, design and experience management. We’re looking to create value for customers by improving their experience on the site. We’re making it easy for them to find the services they want and to keep up with changing offerings.

Our team, their team, new team

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Our research and usability testing identify pain points in the customer journey. New site components and design innovations that make life easier for customers are then introduced. In turn, these are tested and tweaked. And then we pore over the data and analytics. Early on, it became clear that customers were better able to find and purchase what they’re looking for on the site. And that makes life easier for Shaw.

Streamlining the customer experience

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In the course of our 10-plus-year relationship with Shaw, we’ve learned the communications industry is in continuous flux. We’ve helped the provider of cable TV, internet and mobile keep up with new technology and consumer demand. Along the way, we’ve developed a great working relationship that places collaboration at the forefront of all our projects.

Over the course of our 10-plus-year relationship with Shaw, we've helped them to keep up with new technology and consumer demand. Learn more.

Our Work | Shaw | Evans Hunt

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Shaw

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Over the years, we’ve helped ATB create content across all its channels and business units. One of our earliest jobs was to create a content strategy to ensure ATB was using the right channels to deliver the right messages to the right audiences (internal and external). 

Getting the content right

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In the course of subsequent engagements, we've helped ATB re-envision its business banking experience. We collaborated with internal teams on primary research, rapid design labs and extensive prototyping that we tested with customers. The result was a host of new features that met the changing needs and expectations of those customers.

Helping businesses do their banking

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We drew on our experience-design expertise to help ATB make decisions about its branches. Site visits and extensive interviews with staff and clients led to a detailed understanding of customer journeys and what makes up an exceptional branch experience. We also created a service blueprint and a portfolio of branch formats to guide ATB’s decision-making.

Branching out

An illustration of a screen from the ATB website that offers help with creating household budgets.

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ATB Hero Banner

A goat slides out from behind a phone, a loonie float over top and hearts float out of a savings jar.

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ATB has been a part of Alberta for more than 80 years. In the course of its history, the financial institution has evolved. But as technology transforms banking, the pace of change has accelerated in recent years. In collaboration with ATB, we’ve taken on a number of tasks to position the firm at the forefront of a changing industry.

In collaboration with ATB, we've taken on a number of tasks to position the firm at the forefront of a changing industry. Learn more about our work here.

Our Work | ATB | Evans Hunt

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Glassdoor Animated Screen Scroll

Glassdoor must both respond to and anticipate users’ needs. That’s the big strategy. To get there, we devise an array of tactics. Some of these are quick wins like improving site navigation. Others are more involved, like improving the quality of leads employers receive. We’ve also worked to balance personalization and privacy for job seekers.

Strategy meets tactics

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Research is the key to everything we do. In the wake of Black Lives Matter, we determined how companies could best explain what they were doing about diversity and inclusion. When COVID-19 devastated the job market, searches often returned no results. We led a redesign to ensure the results page offered options in nearby locations or other lines of work.

Follow the user

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As a result of our efforts, average time spent on the site has increased, bounce rates have tumbled, and the site supports users through all stages of their journey. Better still, Glassdoor has become a trusted partner to employers and job seekers. It’s become a job site with a heart.  

The heart of the work

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A job recruitment website has to serve both employers and job seekers. Over the years, we’ve helped Glassdoor strike this tricky balance. We’ve prototyped and evaluated new components, proposed and tested site improvements and ensured the company could adapt to changing times.

As one of the fastest growing jobs and recruitment sites, Glassdoor needed help redesigning their B2B employer site. Learn more about our work here.

Our Work | Glassdoor | Evans Hunt

Three screens from the Glassdoor web site detail how it helps employers find employees and how people can use it to find work.

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Brookfield Residential Properties (BRP) is a leading North American land developer and homebuilder in 13 major markets. The homebuyer journey is long, complex and seasonal. Our challenge was to continuously ‘fill the funnel’ of awareness and quality sales leads via their digital properties.

Developing better leads

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We started, naturally, with detailed homebuyer journeys to inform a Program Plan that aligned with BRP’s business objectives and was a tactical roadmap to evolve their digital properties. It addressed content development and distribution, SEO, SEM, paid ads, organic social media and measurement.

We created content to guide homebuyers through the complexities of new home purchase and build, and inspired them to choose a BRP property. Measurement incorporated digital analytics and ad data with CRM and sales data. We also collected in-person traffic data and made campaign adjustments based on real results.

Getting into the heads of homebuyers

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Despite disruption to business and budgets due to COVID-19, in Q1 and Q2 we’ve helped grow traffic to Community websites by 14% (Calgary) and 25% (Edmonton) compared to the same period in 2019. Online leads for Brookfield’s Communities have grown exponentially, and lead form conversion rate has improved by over 1,500%. 

Virtual traffic and real leads

Residents walk along a pathway in a new Brookfield community on a summer day.

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Digital channels play a large role in the homebuyer journey, and we aimed to maximize opportunities at each touchpoint in Brookfield Residential’s sales funnel. This required a whole lot of understanding and empathy when it came to homebuyers and their path through a sometimes daunting process.

Click here to learn more about our work with Brookfield Residential.

Our Work | Brookfield Residential | Evans Hunt

Residents walk along the pathway of a Brookfield community on a summer's day.

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We knew we wanted to focus on the fact that cold brew has the most caffeine of any ready-to-drink product. (No other kind of coffee has more of the stimulant.) And a review of the competition told us that a simple colour palette would help Bad Coffee stand out.

A competitive review—and advantage

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When one of our designers said that sipping Bad Coffee was like being hit in the face, we knew we had the inspiration for our type treatment, illustration, and black-and-white colour scheme.

Standing out and packing a punch

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We launched Bad Coffee with a Shopify site along with owned social and online channels. We also created sales sheets to help the brand get on grocery-store shelves. We outlined a strategy for expansion across Canada and the U.S., but the initial focus was on Alberta. The results were good. Our soft launch saw sales of $9,000, with 2,200 cans being snapped up.

A strong soft launch

The Bad Coffee brand image painted on a brick wall shows a cartoon of a man being punched in the face alongside the words "All the good names were taken" and "Sweet and unapologetically dark." 

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Cuppers, a Lethbridge, Alberta-based coffee retailer, needed help launching its nitro-infused cold brew. We got excited about working with a client that wasn’t afraid to take chances in its branding and marketing.

Cuppers, a Lethbridge-based coffee retailer, needed help launching its nitro-infused cold brew. Learn more about our with Bad Coffee here.

Our Work | Bad Coffee | Evans Hunt

The label on a can of Bad Coffee features a cartoon of a man being punched in the face alongside the words "All the good names were taken" and "Sweet and unapologetically dark." 

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Bad Coffee

AuArts Animated Screen Scroll

AUArts needed a video to replace the convocation ceremony and a website to replicate the Grad Show. We wanted to acknowledge the hard work of graduates by creating a site that had some panache. At the same time, it had to be simple for students to create profiles and upload their work. Proud parents and other users needed to be able to find exactly what they were looking for.

Perfecting the socially distant graduation

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Time and money were tight, so we got to work with a focus on keeping things simple, straightforward and stylish. We pulled together rough concepts in a day and a half and then presented them to the board of governors. With their enthusiastic approval we created a dynamic site that offers filters to search by artist and by discipline. Users can also browse as they would in a gallery and find eye-catching works around every corner.

Taking a stripped-down approach

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In a typical year, 70% to 80% of graduating students participate in the show. In this atypical pandemic year, the school was hoping to hit 50%. In the end, 124 students uploaded 481 pieces of work for a participation rate of 68%. The vibrant site saw some 8,500 sessions in its first month, with students helping to get the word out; one-third of sessions originated from social posts.

The virtual gallery is packed

When the COVID-19 pandemic forced Alberta University of the Arts to rethink its convocation and Grad Show, we stepped in to help move these highlights of the academic calendar online.

Ikon Pass

Pursuit

People’s Choice

Shaw

ATB

Glassdoor

Brookfield

Bad Coffee

AuArts

Calgary Public Library

Servus

Sky Lagoon

CMH

AFWI

Open Top Touring

FlyOver

Our Clients

We keep good company.