Alberta Family Wellness Initiative
Health Care, Education
The Alberta Family Wellness Initiative supports healthy families through a variety of services and programs. This broad focus means they speak to several audiences, including researchers, policy-makers and health-care professionals. When they first came to us, the AFWI was looking to create digital tools and programs to further its mission.https://www.albertafamilywellness.org/
Brains: Journey to Resilience
Building Brains is Child’s Play
Creating a brainy brand
The new initiative needed a brand that would resonate with both professional and public audiences. We landed on Building Better Brains, a simple and direct message that spoke to everyone. We then used illustrations to create a visual vocabulary to accompany the new brand.
Getting the word out
In conjunction with Building Better Brains, we redesigned the AFWI website and helped the organization launch its Brain Story Certification program. We created a digital learning platform and a resource library to deliver the online course. We followed that up with a series of videos to illustrate key concepts in brain development.
We helped the AFWI make a complex subject accessible to lay people. At the same time, we made sure the information was useful for doctors and others working in the field. It was a difficult balancing act, but a rewarding one. The AFWI is a go-to resource for those looking for the latest research and the Brain Story Certification program has received international attention and been translated into French.