Alberta Family Wellness Initiative

Health Care, Education

The Alberta Family Wellness Initiative supports healthy families through a variety of services and programs. This broad focus means they speak to several audiences, including researchers, policy-makers and health-care professionals. When they first came to us, the AFWI was looking to create digital tools and programs to further its mission.

https://www.albertafamilywellness.org/external link icon
Key Services
Experience Design
Digital Transformation
Website Design and Development
Campaigns

Creating a brainy brand

The new initiative needed a brand that would resonate with both professional and public audiences. We landed on Building Better Brains, a simple and direct message that spoke to everyone. We then used illustrations to create a visual vocabulary to accompany the new brand.

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Getting the word out

In conjunction with Building Better Brains, we redesigned the AFWI website and helped the organization launch its Brain Story Certification program. We created a digital learning platform and a resource library to deliver the online course. We followed that up with a series of videos to illustrate key concepts in brain development.

International recognition

We helped the AFWI make a complex subject accessible to lay people. At the same time, we made sure the information was useful for doctors and others working in the field. It was a difficult balancing act, but a rewarding one. The AFWI is a go-to resource for those looking for the latest research and the Brain Story Certification program has received international attention and been translated into French.

See the Projectexternal link icon